The Reset is Over: How to Build a Wine Business for the Market that (Actually) Exists.

Publication Date: Sept. 1, 2026 

Paperback, B&W, 386pp. 

Pre-order this book for 20% off cover price. Buy it and get 40% off James Silver's other title Post-Pandemic Wine Marketing: A guide.

For the past several years, the wine business has been gradually reorganizing itself. Demand has fragmented, distribution consolidated, and capital has grown impatient. The comfortable ‘middle’ of the market is all but disappeared. But the “recovery” is not coming.

The Reset is Over is a practical guide for owners, executives, investors, and operators who are ready to build businesses that work in the market that actually exists today. Drawing on more than three decades in the wine industry, Jim Silver argues that durability is not about surviving downturns. It is about creating businesses that are better focused, disciplined, and profitable enough to thrive regardless of market conditions.

This is not a book about what went wrong. It is a book about what to do next.

Jim Silver is the author of The Post-Pandemic Wine Market: A Practical Guide and a veteran wine executive with more than thirty years of leadership experience across sales, operations, production, hospitality, and direct-to-consumer strategy. He has served as General Manager to wineries such as Bonny Doon Vineyard, Martinelli Vineyards, Anderson’s Conn Valley, and Alejandro Bulgheroni Family Vineyards. Today, he advises wineries and beverage business through Napa Valley Consulting and lives in Napa Valley, California.