Organic Wine: A Marketer's Guide
$ 14.95Available for Pre-order. Digitally watermarked. No DRM.
Ebook publication date: June 15, 2016
Paperback is available for purchase
200pp, B&W illustrations
Organic Wine describes the major promotional, marketing, and business challenges facing "organics" through an exhaustive examination of the European and American markets. Author Béatrice Cointreau identifies a multitude of regulatory, commercial, and practical paradoxes bedeviling producers' ability to craft a complete and coherent consumer message, from labeling and advertising to public relations. Building on detailed case studies, she presents an analysis of global production and market trends and provides clear insights on how to position one's product within that paradoxical environment to the best effect.Béatrice Cointreau successfully ran marketing departments at several Cognac and Champagne houses for 25 years. She lives in Los Angeles and Paris